Steps to Sell Your Food Truck Like A Pro
Clean Inside & Out
Wipe down equipment so your pics will look even better. Remove all trash from floors.
Remove any items like barrels, chairs, banners, etc. so the truck looks larger with plenty
of space. Put those extra items in a set outside and take separate photos of those if they
are included with the sale.
Hide All Supplies, Hand Tools, Consumables, etc.
- Paper towels
- Bags of chips
- Coffee containers
- Syrup flavors
- Food containers
Make it look like it's for sale on a large car lot. People want to imagine themselves using it without someone else's clutter - needs to appear move-in-ready.
Find A Presentable Location
Trucks and trailers that are sitting on a hillside or in a park, looking like they're ready for action blow away items that are sitting by an old building with grass grown up beside them or other old cars parked next to them.
Also, a wide open location allows for images that capture the full sides of your food truck or trailer. It looks much better than a partial side because another vehicle is in the way. Buyer’s who are distracted from your item by clutter will usually keep scrolling.
How To Use The Camera Like A Pro
Believe it or not, taking great photos has more to do with you than it does with the camera you’re using.
We’ve seen great photos from outdated camera phones sell food trucks like crazy.
It was the photographer that made the difference.
Be sure to do things like:
- Hold the camera SIDEWAYS, not tall
- Get it in the frame (composition)
- Make sure it’s in focus
- Avoid glare in the photo
- Use lighting to your advantage
- Mind the margins (edges of the photo)
Great Photos Should NOT Include:
- Trash & debris
- Other vehicles or high grass
- Walkways filled with clutter
- Boxes of consumables, cups, etc...
- Sinks full of pots & pans
- Fridge with items inside
Take The Right Pics
- Interior and exterior shots of the windows open with lights on
- People in the shots operating the equipment or purchasing from the window
- Full view photos of each piece of equipment