How to Get Top Dollar for Your Food Truck
Easy steps to boost the value with little expense
Paint Those Rims
Usually chrome is best but black is cool too!
There’s chrome spray paint for wheels that will give your truck a whole new level of professionalism.
We see so many food trucks that would look great if they just painted the rims.
This is probably the fastest way to change the impression your truck gives to any potential buyers.
If buyers are turned off by the outside, they may never see what’s on the inside!
Compile Great Records
Gives buyers the assurance that you’ve taken care of the truck and had the necessary maintenance steps done.
Make a nice folder or binder with any equipment receipts, their warranties and manuals all in one organized presentation.
For any repairs, oil changes, tire replacements, upgrades, etc.. include those receipts and warranties as well.
Buyers will pay more knowing there is some sound, documented history.
Brighten It Up
Adding LED lights inside & out is a cheap way to make your truck amazingly fresh and modern.
The difference will astound you!
And buyers will have no problem imagining themselves running the show in that shiny truck kitchen with customers gawking from blocks away.
Show the Dream in Action
A photo album with dozens of pics showing your truck in action can seal the deal as buyers
are going to immediately have a sense of pride that they may soon be behind that window
seeing thousands of smiling faces! Include pics of the truck at cool locations, mouth-watering food,
lines and lines of happy patrons, action shots of the crew, whatever pics that bring life, joy,
and significance can help buyers relate to their own food truck dreams.
If you’ve been too busy to take these shots, have some friends over for some free food to pose :-)
Take Appealing Pics
They’re primarily wanting the truck & equipment only. It may sound good to include cups, plates, pots,
condiments, tables, & flags, but don’t show them in the pictures of the truck. It’s like buying a used car
with someone else’s pennies & french fries under the seats! Buyers need to imagine themselves moving into their
“new” food truck without any deterrents. Take a separate pic of all the freebies sitting in the grass
or on a table but get them out of the truck at least for the pics.
Remove Unappealing Graphics
Spotty graphics that don’t form a professional theme can really make it impossible for some buyers
to see themselves behind the wheel if they give it just a dirty, unorganized feel.
Also, graphics that are peeling or seriously faded would be better just not showing at all.
Can take some time; so maybe hire your neighbor’s teenager to get after it - on a performance basis of course.
Use High Quality Pics
If you aren’t good at taking pictures; please… find someone who is!
LOL Taking pics is like singing - not everyone should do it regardless how we score ourselves!
Buyers will subconsciously determine the quality of your truck by the quality of your photos.
They can elevate your food truck in a buyer’s mind and make it memorable or kill your chances of getting top dollar.
Spread Your Base (MOST IMPORTANT)
Local listings only access a narrow buyer base and that drives the price of your food truck down.
Nationwide exposure to thousands of buyers gives you the most competition between buyers
and finds those buyers who are serious and actually have the funds to purchase once they find the right food truck.