How did you solicit and satisfy a customer base? What was the operating format for any particular customer? How was this documented/proven?
I own and operate a construction company, and from the beginning my focus has always been on productivity, quality, and building a strong reputation through real results. Early on, most of my work came from referrals and word-of-mouth, and I consistently grew my customer base by delivering good work and staying reliable on every project.
At the same time, I realized that traditional advertising (business cards, door hangers, flyers, etc.) only goes so far. It can be effective, but it has limited reach and it doesn’t create the same impact as something people can see immediately and remember.
That’s exactly why I designed and built the LED screen trailer. My goal was to create a mobile advertising platform that could be used both on the road and also positioned directly at job sites. The concept was simple: when people see the type of work we do displayed on a professional screen in real time (roofing, siding, gutters, exterior work, etc.), it builds trust faster and it generates attention in a way that standard advertising cannot.
Once the trailer was fully completed and ready to operate, I placed it at one of my active job sites with the homeowner’s permission. That location became the first real-world demonstration of how effective the trailer is. It immediately increased visibility within the neighborhood, and it served as proof that the screen system works as a marketing tool. Neighbors and passing traffic could see our company name, our services, and examples of our work while the project was actively being completed.
As a result, I began receiving more calls, more inquiries, and more interest from future customers who either saw the trailer directly or heard about it. Over time, the trailer became a recognizable part of my business presence. In many cases, clients would ask about the trailer and request that it be placed on their job site because they liked the professional appearance and the attention it generated.
In terms of the operating format for a particular customer, it was straightforward. If a client approved it, I would position the trailer in a safe and visible area of the job site during the duration of the project. The trailer would run our advertising and project-related messaging while the job was being performed. In multiple situations, the client specifically requested that the trailer remain on site because they could see the benefit and the strong visual presence it created.
This was documented and proven through real media and job site evidence. I have multiple videos and recordings from various projects showing the trailer being used while we performed roofing, siding, and gutter work. Those videos clearly show the trailer in operation at live job sites, which demonstrates how the trailer was used as part of the day-to-day operation and how it supported marketing and customer growth.